Foong's idea is called "Blog Apocalypse: 2 minutes from you, $500 (to $1,000) to charity from me" Here's how it works...Foong has created a meme. He wants bloggers to address the following scenario: "The blogosphere is coming to an end. You have one last post. What is it going to be? What is the final summary of your blog? What is the one last gem that you want to leave with your readers?"
If you're a blogger and would like to participate, email Albert at albert(at)urbanmonk(dot)net to flag him to your participation. Your meme must include a link to Urban Monk, and, if you're learning of this through me, a link to TwelveYearsOfBeingAnnoyedByChloeSevigny.
Albert will then set aside $1 for each link, saying "If it fizzles out before it reaches $500 I’ll round it up to the nearest hundred and donate that much (so 101 links will net $200)." Foong points out that he's made about $15 per month from his blog, so this is a charitable marketing project that is really out-of-pocket for him.
While he initially set the number at $500, response to the Blog Apocalypse has been strong, and he now says that if it grows extraordinarily, he will consider raising the limit to $1,000 toward charity.
I'm passing this along because, first, I like Albert. He's got a mellowness in his blog postings that's quite refreshing. But also, I think this is a really creative marketing idea. It will be interesting to see how the "Urban Monk's" experiment plays out, and I definitely want to be a part of that.
With that in mind, I will be posting my part of the meme within the next few days. If you would like to participate, or even spread the word about the Blog Apocalypse, visit Albert's page for his summary of the project. Feel free to save the nifty Blog Apocalypse logo that Albert has created and post it on your page as well.